Food businesses are any enterprise that sells or manufactures edible products for human consumption, including restaurants, bakeries, and retail establishments. Some food businesses must meet specific food safety regulations to operate legally.
Crafting captivating descriptions and visuals is one way to attract customers and drive business growth. You must understand your target market and recognize your unique selling proposition (USP) to do this successfully.
Food product description
Food businesses include any facility or place that stores, processes, manufactures, packages, prepares, displays, serves or transports foods for human consumption – such as restaurants, cafeterias, bakeries, or takeaway shops.
An adequate food product description must be engaging and captivating, including any distinctive features that set it apart from competitors – be they nutritional (such as fats, proteins, sugars, or calcium ) or psychological – such as fun, comfort, or prestige.
Knowledge of your audiences is vital when creating food product descriptions that resonate. Understanding their deepest desires and pain points will allow you to draw them in, such as when Higgidy Pies focused on women and their desire for smaller meals – leading them to create vegetarian quiches and tarts as part of its vegetarian offerings. Another example is Beyond Meat which serves those seeking taste without harming themselves or the planet.
Menu description
When selling food, having a great menu description is critical. Your description must leave guests feeling inspired to order more food; tell a compelling tale to entice customers back again and again.
A practical menu description should showcase an ingredient or feature unique to each dish, encouraging customers to try something new. Furthermore, its concise nature should make for easier reading – customers typically spend, on average, 109 seconds scanning menus!
Your food descriptions should use humor. Fun food descriptions often go viral and provide free organic marketing. Also, consider including local producers’ names to support local businesses while building up your restaurant’s reputation.
Website description
Websites are essential tools for food businesses, providing online stores and blogs informing customers of new offerings and any special features or characteristics of your products. Finding your place in the market requires studying what others offer to identify gaps that your product could fill.
Once you know your target audience, the next step in starting your business should be creating the menu and brand. Meal kits make a good option as they can be sold as subscription plans and are easily prepared at home.
Register your food business with your local health department to meet food safety requirements, which may be an intricate process depending on what kind of foods are sold and their distribution.