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The Services Section of a Food Truck Business Plan


Food truck business plans typically outline services as part of their services section, covering issues like menu planning and how customers will be attracted. This might involve using tactics such as marketing plans, event bookings, or catering opportunities.

This section should also address any minimum sales requirements necessary to remain in business and include a funding request section if seeking outside investment funds for your food truck.

Mac & Cheese Truck

The Mac & Cheese Truck is New York City’s inaugural macaroni and cheese food truck, created by Staten Island native Dom Tesoriero and launched at Saratoga Racecourse in upstate NY in 2012. Since then, its popularity has spread throughout NYC, where it now satisfies lunch needs in Midtown and FiDi with cheesy goodness!

Stouffer’s White Cheddar mac and cheese truck is often featured at industry events to demonstrate its versatility. At these events, guests can customize their samples using 30+ toppings from the car, enjoying them piping hot. Following that experience, they are directed to a “Customization Station,” where photos with extensive cooking tools or chefs’ hats can be taken and text messaged directly back out, making this an enjoyable and memorable experience for guests.

Tesoriero is a culinary school graduate who has held acceptable dining restaurant positions locally in NYC and globally for over a decade. He served on Team USA’s corporate hospitality program during three Olympic Games as a member of Team USA Corporate Hospitality program; additionally, he has cooked at several celebrity eateries.

The Melt Grilled Cheese Truck

The Melt Grilled Cheese Food Truck is an ideal stop if you’re craving gourmet grilled cheese sandwiches. This veteran-owned mobile business specializes in delicious sandwiches made with top-quality ingredients; their specialty Cubano sandwich combines ham, pickles, spicy mustard, and provolone cheese on toasted white bread; alternative options include BBQ Pulled Pork Melt with tender pork covered in sweet BBQ sauce and melting cheddar cheese for a melt-in-your-mouth bite!

This truck stands out thanks to its bright yellow hue and unique branding; its logo depicts a masked luchador tearing apart a grilled cheese sandwich, perfectly embodying its quirky vibe. Their extensive menu offers items like burgers, fries, soup, and vegetarian and vegan meals; the Melt also provides services.

Michele Grant and Dave Danhi established The Melt Gourmet Grilled Cheese Company in 2009, quickly garnering a following in Los Angeles before expanding to other cities across California and beyond. Now operating two trucks offering healthy yet delectable sandwiches to customers across Los Angeles. Additionally, The Melt also caters to special events.

Mac Mart Truck

Mac Mart is an innovative food truck founded by a Drexel graduate that provides customers with an interactive dining experience. You can build your own mac and cheese dish from their selection, while they also offer specialty varieties. They recently debuted in Manhattan, quickly making a loyal following, with plans to eventually bring this unique concept across every state.

At first, Marti Lieberman started her food truck business on the Drexel University campus without prior business experience or knowledge of running such ventures. To make things work for her and grow the brand further, she joined forces with Pamela Lieberman and Garrett Jablonski in running and expanding their operations and brand. Their bright pink truck quickly became an instantaneous favorite at private events, night markets, and food festivals.

Mac Mart’s team is hard at work growing their brand and expanding into larger retail spaces. The founders have big plans for their future, including opening a flagship store and franchising the business – both efforts to spread their unique concept of custom-built macaroni and cheese joints worldwide.

The new store will open in late April or early May at the Galleria Mall, occupying Saladworks’ former spot on the first-floor shopping center.

The Mexican Grilled Cheese Truck

Lisa Dowd found her calling as a chef when she decided to turn her passion for cooking into a business. Her company specializes in serving homemade comfort food on the go; taking inspiration from the meals she and her husband would prepare together during road trips, she chose grilled cheese sandwiches. Her signature creation, The San Antonio Sandwich, features barbecued pork or al pastor marinated with achiote before being netted in stringy queso blanco between golden slices of Texas toast. Dowd prepares all food at her commissary kitchen before taking it to various locations.

Dave Danhi of hospitality recruitment firm dd Factor entered The Grilled Cheese Grill into the 2009 Grilled Cheese Invitational in Los Angeles, and even though he did not win, “it all made sense.” That year, they found a vehicle and started planning their mobile operation.

Danhi of The Grilled Cheese Grill boasts that their business currently consists of one truck, with another planned. Their trucks visit restaurants, offices, schools, and other venues from 11:30 a.m. to 2 pm for lunch service, dinner service from 6 p.m. to 9 p.m., late nights when revelers require something light but sobering for late-night revelry, offering classic Plain and Simple Melts on French or Wheat bread with American or Sharp cheddar; more sophisticated Brie Melts featuring slices of pear Honey Gruyere cheese; dessert melts featuring Nutella plus toasted marshmallow; add-ons may include barbecue pork; macaroni & Cheese; bacon Red onions Avocado Tomato Tomato Tomato Tomato Tomato Tomato Tomato Tomato Tomato Tomato Tomato Tomato Tomato slices or peanut butter!