The Impact of Instagram on the Food Industry
Everyone enjoys looking at photographs. People enjoy living vicariously through other people’s photos, whether of nature or wildlife, family and friends, cooking experiences, or even fun events. This has expanded to include the desire to witness a delectable meal that another food enthusiast could sit down and enjoy. Over the last few months, I’ve noticed Instagram’s impact on the food industry. Expert Guide to buy Instagram followers Sydney.
Whether it’s home cooking, eating out, or trying new restaurants, people’s photographs have proven to be a unique promotional tool for anything food related. After seeing one of these mouth-watering photographs, I had to dash to the kitchen cupboards to satisfy my cravings. Chefs who cook at home or individuals who have visited a specific restaurant can take quick photos with their phones and post them to social media platforms such as Instagram for all to see. As a result, it may pique another person’s interest in trying that recipe, visiting that restaurant, or simply activating that person’s hunger for any food.
I’ve been on Instagram for about a year and have enjoyed seeing the lives of my friends and family through pictures and short videos. However, one trend that stood out to me during this period was how proud these cuisine fanatics were of their food orders or the meals they had prepared. Eating is a hobby or activity that everyone will enjoy, so why not share your favorite recipes or cooking experiences with the social world?
Anyone with internet access can take photos of their appetizers, main dishes, desserts, or even fancy beverages that they were able to consume, upload them to Instagram, and within seconds, that tasty photo will potentially be visible to thousands of followers on some of the world’s most significant social media resources. Furthermore, numerous apps will enhance these photos and dozens of filters to make the food and beverage items look even more appetizing. Even the most unappealing foods can be made more appealing using the latest technological advances.
Another appealing feature of using Instagram for meals is that it integrates with Foursquare, which allows users to share their location on a map with their followers. In addition, individuals can “check-in” at specific food establishments, buildings, or other sites to notify their friends of their whereabouts.
As a result of this collaboration, I see Instagram as a unique marketing tool not only because restaurant goers and food consumption specialists can take appealing photos of their food and drinks, but they can also attach a location to that photo so that other interested parties know exactly where to find it if they want to experience that same menu item. Even if Instagram is not currently regarded as one of the most effective forms of media, I would recommend the free application to any chef, group, or small business owner looking to promote any product or service.
Over the past year, this unique photo-related application has served as a motivator for me by allowing me to see others’ accomplishments, it has allowed me to better engage in people’s lives that I do not see regularly, and it has even raised my awareness of certain things such as local events or charity information. For example, I’ve found myself saying things like, “Well, I didn’t know they served that food there,” “Wow, that healthy meal plan paid off for that person,” or “Dang, I didn’t know that bar had that fun promotional their last weekend!” and seeing photos of people’s experiences in these situations has inspired me to try new things, get more involved, or not miss another similar event. Is this the reaction that everyone who sees these photos will have? Not likely, but with Instagram being a free tool that anyone can use, why wouldn’t groups and businesses want to use it as a marketing tool? It would have no negative impact on the company or group!
Instagram can be a fun tool for any small business or non-profit that does not want to spend much money on marketing. For example, I recently started a kitchen-related retail business with a blog, Twitter account, and Facebook page. As a fun marketing method, I created a separate Instagram account from my statement that was solely for this e-commerce business.
It enabled me to upload unique photos to all of my other websites to interact with my followers and visitors. As a result, my website has seen an increase in activity and engagement. Showing fancy photos of recipes I made or menu items, I ate will not necessarily sell products or make me a lot of money. Still, it will increase user engagement on all my pages, which I want for my business.
The promotional photo possibilities are limitless, so I strongly advise including this resource in one’s marketing strategy. Business owners like myself can take and upload photos of almost anything related to their business, such as people having a good time using their products, people tasting new foods, specials or discounts that are being offered for a limited time, or simply photos of all the different menu items or product lines that managers and owners want to promote more.
Instagram, in my opinion, has not become as popular as a free marketing tool as Facebook and Twitter. Still, I believe it will, especially given the ease with which users can integrate their Instagram with these other major social media sites. As a result, restaurants and bars can freely promote their menu options to their visitors as long as those hungry patrons enjoy their meals.
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