Paula Begoun and Beautypedia
Beautypedia is one of the most trusted guides for beauty products. After reading one of its reviews of Paula’s Choice beauty products, Bridgette Raes decided to try the brand. She was immediately impressed with the high quality of the products and the variety of skincare, hair care, and body care options.
Paula Begoun’s self-published book Blue Eye Shadow Should Be Illegal.
Paula Begoun is an author, beauty expert, and activist who has been involved in the beauty industry for decades. She is the Paula’s Choice cosmetics line founder and was featured on the Oprah Winfrey Show. Begoun has sold almost three million copies of her books and has had them translated into eight languages. She has also appeared on CNN and other media outlets.
Begoun grew up in suburban Chicago and struggled with acne as a child. She eventually went on to study science at Northern Illinois University and moved to Washington, D.C., where she worked as a makeup artist and esthetician. She opened her first cosmetics store in Seattle in 1981 and later added a partner to her business. Begoun began writing about the beauty industry in 1982, and her book Blue Eye Shadow Should Be Illegal grew out of this work.
Her free online resource Paula’s Choice Beautypedia
Paula’s Choice is a skincare brand that’s been around since the 1990s, but it’s recently made waves among Gen Z and millennials. The brand’s no-BS approach to skincare has made it popular among this generation. The Paula’s Choice website, Beautypedia, offers articles on different skin concerns that will help you find the right product for your skin type and skin condition.
Paula’s Choice is now a part of Unilever, a global conglomerate of cosmetics companies. The Unilever skincare portfolio includes brands like Murad, Tatcha, Ren, and Kate Somerville. In recent years, skincare has emerged as the fastest-growing segment of the beauty industry. Paula’s Choice has remained one of the most popular brands, but it’s faced competition from brands such as Sunday Riley, Cosrx, and Deciem. These brands offer high-quality products at a lower price point and have become cult favourites.
Her one-star review on Beautypedia
Paula’s Choice is a skincare line founded by beauty expert Paula Begoun in 1995. Before establishing Paula’s Choice, Begoun worked as a makeup artist and struggled with acne and eczema. She published books about beauty products to combat these conditions and began Paula’s Choice line. After a while, she began leveraging her online audience to develop and launch Beautypedia, a website for research-based beauty reviews.
Beautypedia is a valuable source of beauty product reviews. The website lists products rated from one to four stars and explains why these ratings were given. While this site is not perfect, it is a solid resource for information about key ingredients.
Her online community of creators
You’ll probably enjoy this online community if you’re a makeup and beauty lover. The Paula’s Choice beauty brand has an extensive online community of creators. You can interact with them via their social media channels. The online community is made up of more than 900 creators.
Paula’s Choice, a veteran in the content arbitrage business, launched its online ingredient database in 2002. In 2008, the brand launched Beautypedia, an affiliate consumer review website. The Paula’s Choice community includes creators Emily Singer, a famous beauty blogger and contributor.
Paula Begoun has been a pioneer in the beauty industry, starting as a makeup artist and launching Paula’s Choice in 1995. In her early days, she had acne problems and struggled to find products that would make her look beautiful. She began to write about her experiences with beauty products in her books and eventually launched the Beautypedia site, which offered research-driven reviews. Today, her products are used by women and men alike.
Her skincare line, Paula’s Choice
Regarding skincare, Paula’s Choice is one of the most trusted names on the market. They have a wide variety of skincare products for all skin types and budgets. All of their products are non-irritating and free of unnecessary ingredients. Most of their products are certified by the Leaping Bunny and are Leaping Bunny-compatible.
This skincare line was founded by Paula Begoun, a makeup artist who has spent decades researching and assessing products. Her battles with acne and eczema led her to research and formulate effective skincare products. Her commitment to truth-telling and research-driven formulations has never wavered. She even had to quit her job at a cosmetic counter to continue to share her knowledge and experiences about skincare products.