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Direct Line Car Insurance Review


Direct Line is one of the UK’s leading car insurers and provides general insurance products such as home and pet coverage as well as optional extras like vandalism and breakdown cover. The Interesting Info about Direct Line Claim Number.

Direct Line does not appear on comparison websites, making price comparison difficult. However, sister brands Churchill and Privilege can be easily found here.

Founded in 1985

Hard to imagine now, Direct Line launched trading in 1985 and instantly revolutionized car insurance in the UK. Peter Wood – known as Britain’s Mr Insurance – devised an innovative plan that cut out intermediaries by selling directly to motorists via telephone. Invested by Royal Bank of Scotland at PS20m, Direct Line became the first UK insurer offering underwritten and sold policies by phone – significantly cutting premiums while speeding up service provision than ever before.

Direct Line was determined to differentiate itself in an industry known for empathic marketing by choosing an aggressive message aimed at fixing things rather than simply soothing consumers’ wounds.

Direct Line currently boasts more than 10 million car and home insurance customers in the UK alone and operates globally from its base in Croydon. Alongside providing car, home, travel, pet, breakdown, landlord, and business cover, Direct Line also owns Green Flag Roadside Assistance as part of its offering.

Direct Line has instituted an industry-first price guarantee that promises to beat any new or renewal quote for similar policies from competitors. This offer is open to everyone – regardless of whether they are newcomers to Direct Line or already hold one of its policies.


Churchill Insurance stands out among UK insurers due to its iconic bulldog mascot that features in most television and radio ads. Churchill also stands out due to its competitive prices; its policies have earned five-star ratings from independent rating organization Defaqto and offer various features, such as protecting no-claims bonuses if your car is vandalized.

Since 1986, Direct Line Car and Home has been one of the UK’s pioneering direct-to-customer car insurers and later expanded into home insurance as well. When Direct Line merged with them in 2011. However, both brands retained their respective identities while being underwritten by one parent company.

Churchill Insurance has long been known for offering competitive prices and comprehensive coverage, but its customer service has recently come under fire. Trustpilot gave them a poor score and above-average complaint rate according to Financial Ombudsman Service data; customers reported premium increases at renewal, difficulty processing their claim quickly, and excessive call charges when calling the company directly.

Churchill made changes to its policy in 2012 to address these concerns, offering instead a hotel and transport promise bundled together as guaranteed hire car plus cover – much cheaper than Direct Line but without personal belongings and critical coverage that are provided under other plans.

Green Flag

Green Flag was established in 1971 and quickly rose to become one of the UK’s best-known breakdown cover providers. Claiming to beat both AA and RAC on price, Green Flag offers five levels of breakdown cover as well as free callout and vehicle collection service with additional add-on options such as extra car rental or overnight stays available as add-ons.

Their fully comprehensive, fully mandatory Plus policies have been rated five stars by Defaqto and include vandalism cover, vandalism guarantee protection, and no-claims discount protection, with a dedicated team available 24/7 to handle even complex claims.

Direct Line provides both breakdown cover and telematics car insurance through DrivePlus, with both covering plug-in devices that track driving behavior to a smartphone app that records journeys and driving skills, helping improve your driving and earn discounts at renewal time.

Direct Line offers additional add-ons for its breakdown cover, such as battery replacement and critical replacement services. They also provide next-day vehicle collection if it falls within 10 miles of their garage – this option is beneficial for people traveling long distances for work or transporting children between school or college campuses.


Direct Line Group and RSA Insurance Group have agreed the sale of its commercial lines business to Intact Financial Corporation for an agreed sum of PS520 million, subject to shareholder approval. The sale will include renewal rights, brands, employees, and systems transfer from Direct.

Line Group to RSA.

Direct Line offers car insurance with an array of coverage options. Their basic policy provides for courtesy cars, onward travel, and personal belongings; Comprehensive Plus adds damage coverage as well as legal expenses reimbursement and higher limits for items like audio equipment installed into vehicles. Furthermore, Direct Line also provides extras such as misfueling policies to reimburse customers for costs associated with draining and flushing their fuel tanks.

Direct Line has earned itself a strong reputation among customers, but their premiums can be expensive when making claims. Their premiums depend on various factors, including age, points, and convictions; to decrease costs further, consider adding no-claims discounts or telematics policies, as these could help lower premiums further. Furthermore, it is essential to take note of any modifications done to your car that could increase premiums as these could increase premium costs; you could save even more by opting for one with a lower engine capacity than what was quoted by Direct Line.

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